Hero with Image (Column Adjust)

Summary

Mall of America (MOA), located in Bloomington, Minnesota, is the largest mall in the United States. In addition to over 520 stores, Mall of America is home to Nickelodeon Universe, a 7-acre indoor amusement park. MOA also houses the 1,300,000-gallon Sea Life Minnesota Aquarium. Since opening its doors in 1992, MOA welcomes an average of 40 million people from around the world per year and generates nearly $2 billion in economic impact each year.

Challenges

"Every vendor has nice marketing materials, but hearing a peer testimony carries so much weight because it's honest," said Smrcka. "While networking with a few CIOs, we heard a story about Rubrik's radical simplicity that seemed too good to be true. Further research only validated those claims. Dynamic innovation is baked into the DNA of Mall of America, which is why partnering with solutions like Rubrik who share our relentless attitude towards problem-solving is key to how our entire IT organization develops."

Quest for Innovation Stifled by Complex Legacy Solution

• MOA needed a reliable data management solution
• Eliminate complexity and accelerate their cumbersome processes.
• MOA needed a reliable data management solution
• Eliminate complexity and accelerate their cumbersome processes.

The Solution

Mall of America (MOA), located in Bloomington, Minnesota, is the largest mall in the United States. In addition to over 520 stores, Mall of America is home to Nickelodeon Universe, a 7-acre indoor amusement park. MOA also houses the 1,300,000-gallon Sea Life Minnesota Aquarium. Since opening its doors in 1992, MOA welcomes an average of 40 million people from around the world per year and generates nearly $2 billion in economic impact.

Janette Smrcka, IT Director, manages MOA's 20-person IT team and believes in cultivating memorable moments for guests through streamlined IT operations. "Our team is made of problem-solvers," said Smrcka. "It's unique in that many of them came from other departments within Mall of America. They know exactly how the business operates on a wider scale, what IT means to the business, and how IT can either enable or inhibit a guest's experience. Whether it's empowering our employees or creating technology that guests interact with directly, IT is paramount in elevating customer satisfaction."

The Results

Mall of America (MOA), located in Bloomington, Minnesota, is the largest mall in the United States. In addition to over 520 stores, Mall of America is home to Nickelodeon Universe, a 7-acre indoor amusement park. MOA also houses the 1,300,000-gallon Sea Life Minnesota Aquarium. Since opening its doors in 1992, MOA welcomes an average of 40 million people from around the world per year and generates nearly $2 billion in economic impact.